會(huì)展行業(yè)的健康發(fā)展需要政府大力支持

【好展會(huì)網(wǎng)  藥品保健品專題】 會(huì)展對(duì)經(jīng)濟(jì)的拉動(dòng)有一個(gè)通俗的說(shuō)法是1：9的概念，展館每收一元錢(qián)與周邊經(jīng)濟(jì)拉動(dòng)是9元錢(qián)的作用，當(dāng)然各地根據(jù)經(jīng)濟(jì)和產(chǎn)業(yè)狀況不同這個(gè)比例有所不同。實(shí)際上作為會(huì)展城市如果能夠發(fā)展為中心會(huì)展城市需要具備一定的條件，這個(gè)條件包括資源環(huán)境、地理位置、交通情況、產(chǎn)業(yè)結(jié)構(gòu)、是不是有完善的硬件設(shè)備，這些都是非常關(guān)鍵的因素。 <br> <br>近日德國(guó)慕尼黑展覽集團(tuán)上海公司董事總經(jīng)理毛大奔在重慶的一個(gè)論壇上表示，自己作為一個(gè)從業(yè)20多年的會(huì)展資深經(jīng)理人，想給會(huì)展城市的發(fā)展提出幾個(gè)比較具體的建議。第一，在會(huì)展中心的投資方面應(yīng)該是以政府為主導(dǎo)。政府投資，像會(huì)展中心這樣的項(xiàng)目不像其他的項(xiàng)目很難賺錢(qián)，投資回報(bào)周期非常長(zhǎng)，但是對(duì)區(qū)域帶動(dòng)作用非常強(qiáng)，所以這應(yīng)該是一個(gè)政府行為而不是一個(gè)企業(yè)行為，當(dāng)然政府投資也可以以多種形式，也可以以土地或者是別的形式投資，這個(gè)是一方面。更重要的是為什么政府要介入很深，就是會(huì)展行業(yè)的發(fā)展需要政府大力支持，這個(gè)支持一定要力度非常強(qiáng)，而且要到位。舉一個(gè)例子，上海國(guó)際展覽中心實(shí)際上也有這方面的問(wèn)題，比如說(shuō)這個(gè)地鐵修到距離展覽中心600米的位置，按道理說(shuō)應(yīng)該很近了，實(shí)際上在辦展過(guò)程中就發(fā)現(xiàn)這600米對(duì)于參觀觀眾就非常不方便，在慕尼黑兩條地鐵線是直接修到展館兩邊的，上來(lái)之后走200米就進(jìn)入展場(chǎng)，所以說(shuō)這方面政府的支持一定要到位。 <br> <br>毛大奔建議，在建會(huì)展中心之前要進(jìn)行比較完備、比較深入的市場(chǎng)調(diào)研和可行性研究。根據(jù)當(dāng)?shù)禺a(chǎn)業(yè)和經(jīng)濟(jì)情況在展覽中心建成之前就要進(jìn)行展覽題目設(shè)定。究竟這個(gè)區(qū)域可以舉辦什么樣的展覽會(huì)，另外政府要出臺(tái)相應(yīng)的優(yōu)惠和支持政策，使得國(guó)內(nèi)現(xiàn)有的一些比較大型的展會(huì)能夠愿意落戶到這個(gè)會(huì)展城市。 <br> <br>大型展會(huì)唯有創(chuàng)新才能持久 <br> <br>中國(guó)每年有近百個(gè)酒店用品展，市場(chǎng)競(jìng)爭(zhēng)已趨白熱化，而受到金融海嘯沖擊不少展會(huì)更陷入縮水窘境。不過(guò)，將于6月30日至7月2日在廣交會(huì)展館舉辦的廣州國(guó)際酒店用品展(簡(jiǎn)稱HOSFAIR)將繼續(xù)保持年均20%的增長(zhǎng)，成為發(fā)展最快的酒店用品展，更榮獲中國(guó)行業(yè)品牌展會(huì)“金手指獎(jiǎng)”，是華南地區(qū)唯一獲此殊榮的酒店用品展。對(duì)此，該展主辦機(jī)構(gòu)廣州華展表示，必須做到參展效果好、組織服務(wù)好、創(chuàng)新能力強(qiáng)，才能成為高品質(zhì)展會(huì)的代表和典范。 <br> <br>重招展、輕招商是不少展會(huì)過(guò)往辦展過(guò)程中的軟肋。在預(yù)算減縮的狀況下，展商往往最先舍棄這些展會(huì)。而正因?yàn)榛ㄖ亟鹋蓪Ｈ碎L(zhǎng)期宣傳推廣，HOSFAIR在招商方面才一直處于領(lǐng)先地位，并擁有豐富的國(guó)內(nèi)國(guó)際買(mǎi)家資源，才使眾多知名企業(yè)在遭遇金融海嘯時(shí)仍把參展重點(diǎn)放在HOSFAIR。 <br> <br>實(shí)際上，展會(huì)組織機(jī)構(gòu)綜合實(shí)力雄厚，更有利實(shí)現(xiàn)參展效果最大化。HOSFAIR的特點(diǎn)就是由眾多行業(yè)權(quán)威機(jī)構(gòu)攜手創(chuàng)建的行業(yè)品牌大展，其能為所有參展和參觀商提供細(xì)致周到、專業(yè)完善的服務(wù)，這使HOSFAIR吸引更多國(guó)際買(mǎi)家的關(guān)注，有利于展商拓展全球市場(chǎng)。 <br> <br>據(jù)了解，展會(huì)作為新品發(fā)布載體的作用以往不被重視。參展展品品種不僅要求全面專業(yè)，更務(wù)求新穎新意，才會(huì)對(duì)觀眾極具吸引力。HOSFAIR通過(guò)定期出版展訊推動(dòng)展商向買(mǎi)家及時(shí)發(fā)布新品及新技術(shù)，吸引大批客商前來(lái)尋求合作商機(jī)。</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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